Chances are you use a half dozen or so online tools and mobile apps for your fitness needs. You probably follow your favorite celebrity trainers and athletes one place, find new brands and shop for gear somewhere else, get your gym’s class schedule elsewhere, and connect with friends and communities in yet another spot. Even if you’re one of the most insightful “fit-fluencers” in your social network, you are probably not being paid for introducing friends and followers to new fitness finds.
Enter new kid on the fitness block – Fitmoo, which provides a single platform for socializing and monetizing everything fitness related. Just launched in March 2015, Fitmoo already has more than 16,000 users, 14,000 communities and 200 brands on board, with plans to have 500 brands and 1 million users signed up by the end of the year.
Fitmoo is available via website now with plans for full mobile app usage in the near future. Anyone who is into fitness can benefit from Fitmoo, which is free to join. You can follow people and join communities, find trending classes and events, spot and buy hot new apparel, and endorse products. Some of the brands you’ll find on Fitmoo range in name from Reebok and Gaiam for workout wear to Fuel for Fire fruit and protein packs and Kill Cliff recovery drinks in the nutrition category.
Anyone can follow their favorite celebrity trainers, athletes and friends to see what they are eating, drinking, buying, selling, wearing, and using to stay healthy and fit. Top notch athletes like CrossFit superstar Christmas Abbott and Alex Johnson, five-time U.S. national champion climber, are using Fitmoo along with celebrity trainers Danny Musico and AKT inMotion‘s Anna Kaiser whose client roster’s include Sylvester Stallone, Demi Moore and Kelly Ripa.
On top of being able to follow your favorite fitness brands and trainers via Fitmoo is the potential to make money off the products they promote. Unlike Facebook, Pinterest or YouTube, when you endorse and share a product associated with Fitmoo’s FitStore and one of your social media followers purchases it, you earn a 5 percent commission. It can be on anything from fitness gear to workout wear to supplements and more. So now, when you post that “selfie” from the gym and one of your friends asks where you got those new yoga pants, you have the potential to turn your social media post into cash.
Fitmoo founder Jeff Dyment projects someone with 45,000 social media followers can make upwards of six figures per year in commissions through Fitmoo, which he says is a great way for athletes who don’t have a huge endorsement deal to augment their income so they have more time to train. It’s also a great way for fitness bloggers and anyone who is into fitness to make some extra money.
Fitmoo cross-populates with content on other social media sites like Facebook, Instagram and Twitter so you can get motivated with videos of trainers’ favorite workouts and recipes, find out about contests and get a glimpse of fitness fashion look books without having to follow them on multiple social media platforms. And if you prefer to keep your fitness and work lives separate, Fitmoo’s a great place to avoid annoying your non-athletic friends with your “fitness selfies.” But don’t be too wary to share. A SheKnows study found 53 percent of the 1,329 people surveyed say the “feel inspired and motivated to be healthier when their friends share updates about their fitness via social media.”
Fitmoo plans to roll out added features and services in phases, including discount codes, custom commission structures, workout tabs, check-ins and even fitness dating. Since the company conducted its beta test with help from the CrossFit community, it’s a bit heavy on CrossFit products and communities now, but is working to augment its health and beauty, outdoor, running, swimming and yoga offerings, among others, in the coming months.
“Because the content on Fitmoo is populated by our users and not dictated by us, it will naturally grow to encompass the brands, communities and products that are of most interest to the people who use the platform,” adds Dyment, an Ironman athlete who leads Fitmoo’s New York City based team of technology experts, all of whom have a passion for fitness.
Anyone can create a free Fitmoo login by visiting www.Fitmoo.com and then integrate it into social media channels, including Facebook, Google, Instagram, Pinterest and Twitter. So if you don’t Fitmoo yet, it can’t hurt to sign up to get moo-ving to expand your health and fitness connections, and make some extra “moola.”